Hybridized Journalism?

One of my favorite examples of a traditional magazine website changing with the times is New York Magazine. Beginning in the 1960s as a lifestyle magazine, it quickly became home to some of the most popular writers of the time, including Tom Wolfe, Jimmy Breslin and Gloria Steinem.

Initially, the magazine was intended to showcase writers, restaurants, shows, parties, etc. in and around New York City. However, the magazine has, over the years, become more geared to a larger audience, and while its home base is still the city that never sleeps, subject matter isn't only limited to the five boroughs.

In the past few years, the magazine's online presence has grown significantly. In 2006, the website changed from bein merely a companion to the print magazine to an up to the minute design. Probably most popular are the associated blogs; Vulture, The Cut, and Grub Street. But NY Mag also contracts out to popular bloggers to write pieces for the website.